1
Editor's Choice
Neutrogena 43296 Healthy Lengths Mascara
NEUTROGENABrand
43296Model
5.81H*0.6L*2.25W inchesDimension
0.01 lbWeight
9.7We rank the products based on several factors, like features, price, customer reviews, and so on.
Rating: Excellent
Price: $
FreeShipping
Visit Store » Amazon.com ( 4.68 / 5 )
Features
- .21-ounce tube of Neutrogena Healthy Lengths Lash-Lengthening and Strengthening Mascara to help grow your lashes to their fullest potential
- Formulated with antioxidant vitamin E, rice protein, and olive oil, this mascara nourishes and strengthens for lashes that look up to 100% longer with a formula that won't clump, smudge, or flake
- On the outside, the soft-bristle brush combs through every lash from root to tip, smoothly applying antioxidant-rich color for outstanding definition and intensity while the formula of this eye makeup helps extend and strengthen lashes from inside
- This dermatologist- & ophthalmologist-tested brand is safe and gentle for people with sensitive eyes & contact lens wearers for use in part of a regular makeup routine
- Easily remove this lash-lengthening mascara with the Neutrogena Oil-Free Eye Makeup Remover or soap & water
2
Editor's Choice
Prime Prometics Primelash Mascara For Older Women
PRIME PROMETICSBrand
9.5We rank the products based on several factors, like features, price, customer reviews, and so on.
Rating: Excellent
Price: $$$
FreeShipping
Visit Store » Prime Prometics ( 4.4 / 5 )
Features
- MASCARA FOR WOMEN OVER 50 Unlike other mascaras in the market, Prime Prometics PrimeLash Mascara was developed together with 1200 mature queens, to solve your biggest lash woes. It is non-clumping and acts as a hypoallergenic mascara for sensitive eyes.
- THICK, DEFINED AND LIFTED LASHES In two clean coats. You will have lashes that make You look like a Million dollars. Thanks to the effective magic wand and formula duo.
- INTRODUCING THE MAGIC WAND Designed to comb & separate thin and tiny lashes, without bruising your eyes. Withstands hand tremors. No clumps or smudges. Lengthening and volumizing mascara.
- VITAMIN ENRICHED EYELASH GROWTH SERUM FORMULA Nutrient-infused base acts as a lash booster Enhances the growth of your natural eyelashes. Non-drying. Hypoallergenic. Clean. pH balanced. This is a nourishing mascara that facilitates volume and length.
- EASY TO REMOVA MASCARA, ZERO LASH BREAKAGE As we mature, our eyelashes get thinner and shorter. Prime Prometics PrimeLash Mascara lets you flaunt intense lash length and volume in 2 coats while nourishing & strengthening your natural lashes as you go.
3
Editor's Choice
L’Oréal Paris K2495600 Makeup Lash Paradise Mascara
L’ORÉAL PARISBrand
K2495600Model
7.0H*0.75L*2.75W inchesDimension
0.06 lbWeight
Ranked #4 in Best Loreal Mascaras Of 2024
9.3We rank the products based on several factors, like features, price, customer reviews, and so on.
Rating: Excellent
Price: $
Save 32% + FreeShipping
Visit Store » Wesley Chapel Trading ( 4.84 / 5 )
Features
- Volumizing And Lengthening Mascara - Full lash fringe thats feathery soft, with no flaking, no smudging, and no clumping; Just voluptuous volume and intense length. 20x more volume and up to 2x more length. Based on a consumer claims study, November 2020
- L'Oreal Paris Mascara - Get the long, full eyelashes you love with our best mascaras and primers; Choose from our innovative volumizing formulas and variety of brushes
- Create you perfect eye makeup look with our collection of Voluminous mascaras, achieve sleek lines with smudge proof eyeliner, define your brows and discover eye shadow palettes with shades made for every eye color
- Because You're Worth It - L'Oreal Paris Makeup helps you create the look you want with our full line of makeup including foundations, concealers, highlighter makeup, brow pencils, eyeshadow palettes, lipsticks and much more
- Perfect To Pair With - L'Oreal Paris Infallible Never Fail Mechanical Pencil Eyeliner; With long lasting, fade proof color, Infallible Never Fail Eyeliner ensures your look stays put for up to 16 hours
4
L’Oréal Paris FPS-172662 L’Oreal Paris Makeup Voluminous Original Volume Building Mascara
L’ORÉAL PARISBrand
FPS-172662Model
7.07H*0.75L*2.75W inchesDimension
0.02 lbWeight
9.2We rank the products based on several factors, like features, price, customer reviews, and so on.
Rating: Excellent
Price: $
Save 19% + FreeShipping
Visit Store » Amazon.com ( 4.68 / 5 )
Features
- Voluminous Mascara is uniquely formulated to resist clumping, soften and build lashes up to 5X their natural thickness; The Volume Maximizing Brush thickens lashes evenly and smoothly; Suitable for sensitive eyes and contact lens wearers
- L'Oreal Paris Mascara - Get the long, full eyelashes you love with our best mascaras and primers; Choose from our innovative volumizing formulas and variety of brushes
- Create you perfect eye makeup look with our collection of Voluminous mascaras, achieve sleek lines with smudge proof eyeliner, define your brows and discover eye shadow palettes with shades made for every eye color
- Because You're Worth It - L'Oreal Paris Makeup helps you create the look you want with our full line of makeup including foundations, concealers, highlighter makeup, brow pencils, eyeshadow palettes, lipsticks and much more
- Perfect To Pair With - L'Oreal Paris Voluminous Lash Primer; This lightweight eyelash primer instantly builds dramatic volume and length on each lash for use under Voluminous mascara to instantly boost every lash look
5
Fupah Mascara For Older Women 60 Plus
FUPAHBrand
9.1We rank the products based on several factors, like features, price, customer reviews, and so on.
Rating: Excellent
Price: $
FreeShipping
Visit Store » fupah US ( 4.58 / 5 )
Features
- Best Mascara for Older Women 60 Plus - Perfect for seniors, mascara waterproof will help you turn thin, thick, messy short lashes into the long, thick lashes you've been craving, and keep them lifted.
- Hypoallergenic for Sensitive Eyes - The gentle formula of the mascara helps you to care for your lashes without any irritation to your eyes or sensitive skin, so you can use it with confidence.
- Easy to Apply Makeup Without Clumping - The slender bristles can take care of each eyelash, and the small mouth of the bottle is designed to take out a certain amount of paste each time, apply it evenly without clumping, and easily restore your youthful makeup.
- Quick-drying and Waterproof - The waterproof mascara black for the elderly can quickly set after application and keep the eyelashes thick and slender for a long time. It remains charming even when sweating, tearing or raining.
- High-performance Growth Formula - This lengthening mascara contains growth-promoting vitamins that allow lashes to grow over time,Long-term use will make your lashes thicker, longer and younger.
6
Maybelline 041554590517 Lash Sensational Sky High Washable Mascara Makeup
MAYBELLINEBrand
041554590517Model
5.63H*0.85L*2.75W inchesDimension
0.04 lbWeight
Ranked #7 in Best Mascara For Sensitive Eyes Of 2024
Ranked #10 in Best Smudge Proof Mascaras Of 2024
Ranked #16 in Best Loreal Mascaras Of 2024
Ranked #10 in Best Smudge Proof Mascaras Of 2024
Ranked #16 in Best Loreal Mascaras Of 2024
9.0We rank the products based on several factors, like features, price, customer reviews, and so on.
Rating: Very Good
Price: $$
Save 23% + FreeShipping
Visit Store » Amazon.com ( 4.68 / 5 )
Features
- Lengthening Mascara - This volumizing washable mascara formula is infused with bamboo extract and fibers for long, full and lightweight lashes that don't flake or smudge
- Lash Extension Brush - Features our exclusive Flex Tower mascara brush that bends to volumize and extend every single lash from root to tip; Ophthalmologist and allergy tested, suitable for sensitive eyes and contact lens wearers
- It's All in the Eyes - Subtle lines, smokey vibes, custom brow looks, classic tones or a shot of color; Our eyeshadow, eyeliner, brows and mascara collections are designed to transform your look
- Create any look with Maybelline; foundation, BB creams, concealers, and setting powders for the perfect canvas, eye shadows, mascara, brow pencils, and eyeliners for any eye look and lip products, from showstopping lipstick to plumping lip gloss
7
Essence 51602 Lash Princess False Lash Effect Mascara
ESSENCEBrand
51602Model
2.7H*10.0L*2.0W inchesDimension
0.02 lbWeight
Ranked #1 in Best Mascara Brands Of 2024
Ranked #1 in Best Cheap Mascaras Of 2024
Ranked #2 in Best Vegan Mascara Of 2024
Ranked #1 in Best Cheap Mascaras Of 2024
Ranked #2 in Best Vegan Mascara Of 2024
9.0We rank the products based on several factors, like features, price, customer reviews, and so on.
Rating: Very Good
Price: $
FreeShipping
Visit Store » essence cosmetics ( 4.91 / 5 )
Features
- If you receive this mascara UNWRAPPED, it did not come from essence cosmetics.
- NO FALSIES NEEDED! Lash Princess False Lash Mascara defines and separates lashes while achieving a bold look.
- DRAMATIC VOLUME - the conic shape fiber brush delivers dramatic volume and sculpted length WITHOUT clumps or globs.
- CLAIMS - Cruelty Free. Free from gluten, silicones, parabens, oil, fragrance, alcohol, & microplastic particles. Made in Luxembourg.
- CRUELTY FREE - essence cosmetics is certified and acknowledged by PETA as a cruelty-free brand. We do not test any of our products on animals.
8
Bangfeng Mascara For Older Women
BANGFENGBrand
8.8We rank the products based on several factors, like features, price, customer reviews, and so on.
Rating: Very Good
Price: $
FreeShipping
Visit Store » BANGFENG ( 4.53 / 5 )
Features
- BEST MASCARA FOR OLDER WOMEN - This mascara can re-energize sparse lashes, Its made to lengthen, volumize, separate and define the shorter, finer lashes that women often experience after 50.
- NATURAL, HYPOSENSITIVITY - This mascara has a water-based formula, instead of the oil-based formulas you often see in mascaras. We chose this water-based formula because it has a neutral pH, making it healthier for the delicate skin around your eyes.
- SLIM BRUSH HEAD - This water-based mascara dries quickly and wont cause your eyelashes to clump or stick together the way oil-based formulas can.Its designed to go on smoothly and easily. It comes with a medium-sized silicone brush thats slightly tapered so you can easily reach all your lashes.
- WATER-BASED FORMULA - This mascara set is waterproof, really long-lasting, and stays gorgeously long and thick, even through rain, tears, and sweat. Easy to remove with a makeup remover without damaging your lashes.
- CRUELTY-FREE COSMETICS - 100% cruelty-free, we're proud to say we have never & will never test on animals. We also make it a point to work with cruelty-free third-party vendors.
9
Rumi Cosmetiques Volumecare+ Mascara For Older Women
RUMI COSMETIQUESBrand
4.84H*0.87L*0.83W inchesDimension
8.6We rank the products based on several factors, like features, price, customer reviews, and so on.
Rating: Very Good
Price: $$$
FreeShipping
Visit Store » Rumi Cosmetiques US ( 4.68 / 5 )
Features
- DESIGNED FOR MATURE LASHES - VolumeCare+ mascara is specifically designed to effectively address the challenges faced by older women such as thinning or sparse eyelashes. Experience voluminous mascara that cares for your lashes.
- COMPLETE LASH CARE - Infused with growth peptides and biotin, it acts as a serum for healthier, longer lashes. Plus, Clump-free, hypoallergenic formula, ideal for delicate, sensitive eyes to ensure smooth application.
- INSTANT VOLUME AND LENGTH - Loved by thousands of women, VolumeCare+ mascara is buildable, letting you achieve your preferred volume.
- WATER-RESISTANT AND SMUDGE-PROOF MASCARA - Say goodbye to panda eyes with VolumeCare+ mascara! It's formula stays flawless all day. Easy to remove yet long-lasting, it's superior to traditional waterproof mascara.
- PRECISION BRUSH DESIGN - With VolumeCare+, each lash is embraced by a tailored brush, ensuring complete coverage, ideal for sparse or short lashes, for a flawless, defined appearance. No more uneven application woes.
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Almay 077379117707 Mascara, Thickening, Volume & Length Eye Makeup
ALMAYBrand
077379117707Model
5.0H*2.5L*1.0W inchesDimension
0.03 lbWeight
Ranked #1 in Best Mascara For Sensitive Eyes Of 2024
Ranked #16 in Best Physicians Formula Mascara Of 2024
Ranked #16 in Best Physicians Formula Mascara Of 2024
8.4We rank the products based on several factors, like features, price, customer reviews, and so on.
Rating: Very Good
Price: $
Save 52% + FreeShipping
Visit Store » Amazon.com ( 4.68 / 5 )
Features
- Build thicker lashes with no clumps, flakes, or smudges
- Specially designed brush wraps mascara evenly around every lash as it separates for a full, lush, high-volume look
- Formula infused with aloe and vitamin B5 to condition lashes
- Ophthalmologist tested, meaning it's suitable for sensitive eyes and contact-lens wearers
- As always, hypoallergenic, fragrance free, clean, and cruelty free
11
Lancôme 3614273066365 Lash Idôle Lash-Lifting & Volumizing Mascara
LANCÔMEBrand
3614273066365Model
5.0H*3.0L*3.0W inchesDimension
0.02 lbWeight
Ranked #2 in Best Cheap Mascaras Of 2024
Ranked #6 in Best Mascara Brands Of 2024
Ranked #16 in Best Extreme Mascara Of 2024
Ranked #6 in Best Mascara Brands Of 2024
Ranked #16 in Best Extreme Mascara Of 2024
8.2We rank the products based on several factors, like features, price, customer reviews, and so on.
Rating: Very Good
Price: $$$
Save 30% + FreeShipping
Visit Store » Lancme ( 4.65 / 5 )
Features
- LIFTING & VOLUMIZING MASCARA - A lifting & volumizing mascara that targets and volumizes every single lash for instant lash lift, length, and fully fanned out volume. The curved mascara wand instantly lifts & fans out lashes for an open eye long-lasting effect lasting up to 24H, while the 360 micro-bristles grab every lash from root to tip (no matter the length) for longer eyelashes, without the clumps.
- DUAL SIDED & CURVED WAND - The dual sided elastomer wand is uniquely designed to volumize, lift & lengthen lashes.The inside curve of wand builds volume while the outside curve instantly lifts and lengthens lashes.
- NO FLAKING OR SMUDGING - The lightweight gel formula wont weigh on lashes, leaving them feathery soft with no flaking or smudging all day.
- REAL RESULTS - In a consumer test realized on a panel of 103 women, 95% saw instant lash lift, 94% saw instant volume, 90% saw clump-free lashes and 99% say product is lightweight.
- HOW TO APPLY - For amplified lash results, prep with Cils Booster XL Eyelash Primer. Use the inside curve side of the eyelash wand to build volume & outside curve to lengthen, separate & fan out lashes. Layer as desired to achieve your desired long-lasting lash look. Easily remove with Bi-Facil Double Action Eye Makeup Remover.
Comment Snapshot
- Positive: Best mascara with no clumping or flaking, easy to use wand, lengthens lashes, and no mess around.
- Neutral: Good mascara but not the best, difficult to remove, and does not curve lashes enough.
- Negative: Delusional with less volume, difficult to remove, and not suitable for curving lashes. One reviewer received a product with very little content, and another experienced a blockage in the mascara tube.
12
Lestpola Mascara For Older Women 60 Plus
LESTPOLABrand
8.1We rank the products based on several factors, like features, price, customer reviews, and so on.
Rating: Very Good
Price: $$
FreeShipping
Visit Store » Lestpola-us ( 4.85 / 5 )
Features
- BEST MASCARA FOR OLDER WOMEN - This prime lash mascara for older women 60 plus with gray hair can re-energize sparse lashes. Liquid eyelash lengthening mascara can make short, thin lashes longer, thicker, more separated, and clearer.
- HYPOALLERGENIC FOR SENSITIVE EYES - The natural fiber dense mascara has hypoallergenic ingredients, including Brazilian Plam Wax, Vitamin E and other plant Ingredient which allow lashes to grow over time and more caring for the delicate skin around the eyes.
- WATERPROOF & SMUDGE-PROOF & LONG LASTING - With a unique formula, our waterproof mascara black for the elderly are stronger sweat-proof, smudge proof, long-wear, and no clumps. The volume lengthening mascara is light and smooth texture, your eye lashes will have natural, thick, curly and perfect after drying.
- HIGH-PERFORMANCE GROWTH FORMULA - This lengthening mascara contains lash-boosting vitamins to help your eyelashes grow over time. Long-term use results in thicker, longer, more youthful lashes and re-energizes thinning lashes.
- EASY TO APPLY AND REMOVE - With our easy-to-apply and remove formula, you will have beautiful, lengthening and voluminous eyelashes in no time. At the end of your day you can remove it easily with your makeup remover or warm water.
13
BS001 Blooskim Mascara For Older Women: Benefit Waterproof Volume Extreme Length Lashes
BS001Model
8.0We rank the products based on several factors, like features, price, customer reviews, and so on.
Rating: Good
Price: $
Save 18% + FreeShipping
Visit Store » BeyondHeaven ( 4.89 / 5 )
14
Blooskim Mascara For Older Women 60 Plus
BLOOSKIMBrand
0.6H*4.6L*0.6W inchesDimension
7.9We rank the products based on several factors, like features, price, customer reviews, and so on.
Rating: Good
Price: $$
Save 38% + FreeShipping
Visit Store » bloommm ( 4.85 / 5 )
Features
15
L’Oréal Paris FPS-172661 L'Oreal Paris Makeup Voluminous Original Curved Brush Mascara
L’ORÉAL PARISBrand
FPS-172661Model
1.0H*2.76L*7.07W inchesDimension
0.02 lbWeight
7.8We rank the products based on several factors, like features, price, customer reviews, and so on.
Rating: Good
Price: $
Save 26% + FreeShipping
Visit Store » Wiki Deals ( 4.92 / 5 )
Features
- Voluminous Volume Building Mascara - The uniquely maximizing formulated L'Oreal Paris Voluminous Mascara builds lashes up to 5x their natural thickness. Longer lashes and a full and dramatic eye look in a single clump free application
- Volume Maximizing Curved Brush - Build and thicken lashes evenly and smoothly with the curved brush applicator that matches the shape of your lashes. A lengthening mascara that leaves lashes supple and soft with virtually no flakes, smudges or clumps
- Washable Mascara with Panthenol and Ceramide-R - A volume mascara that can easily be removed with soap and water and suitable for sensitive eyes and contact lens wearers. Our mascara is fragrance-free, ophthalmologist-tested and allergy-tested
- Because You're Worth It - Create the look you want with our full line of makeup including foundations, concealers, highlighter makeup, brow pencils, eyeshadow palettes, lipsticks and much more
- L'Oreal Paris Beauty - A leading total beauty care company based in Paris, we offer innovative products and unique expertise from beauty experts in makeup, skin care, hair care, styling and hair color
16
Covergirl 99350114932 Simply Ageless Lash Plumping Mascara
COVERGIRLBrand
99350114932Model
2.38H*5.75L*0.87W inchesDimension
0.07 lbWeight
7.6We rank the products based on several factors, like features, price, customer reviews, and so on.
Rating: Good
Price: $$
Save 26% + FreeShipping
Visit Store » Amazon.com ( 4.68 / 5 )
Features
17
Honest Beauty BH-0000050 2-In-1 Extreme Length Clean Mascara + Lash Primer
HONEST BEAUTYBrand
BH-0000050Model
5.6H*0.8L*0.8W inchesDimension
0.02 lbWeight
Ranked #3 in Best Mascara Brands Of 2024
Ranked #7 in Best Honest Beauty Eye Cream Of 2024
Ranked #12 in Best Mascara Primers Of 2024
Ranked #7 in Best Honest Beauty Eye Cream Of 2024
Ranked #12 in Best Mascara Primers Of 2024
7.4We rank the products based on several factors, like features, price, customer reviews, and so on.
Rating: Good
Price: $$
Save 30% + FreeShipping
Visit Store » Amazon.com ( 4.68 / 5 )
Features
- CLEAN MASCARA and PRIMER - Award-winning, bestselling double-sided Extreme Length Mascara and Lash Primer designed to work together to deliver ultimate length and volume
- SAFE FOR SENSITIVE EYES - Infused with Jojoba Esters, this formula is Cruelty Free, Ophthalmologist Tested, EWG Verified, and made for all lash types, including sensitive eyes and contact lens wearers
- BUILT IN PRIMER - The primer creates an even base that enhances the mascara's performance while boosting staying power
- EXTREME LENGTH - Molded bristles and flexible wand build length and evenly coat lashes, delivering extreme length and sky high lift
- MADE WITHOUT - Parabens, Paraffins, Synthetic Fragrances, Silicones, Mineral Oil
18
Maybelline 041554557077 Great Lash Washable Mascara Makeup
MAYBELLINEBrand
041554557077Model
5.63H*1.54L*2.75W inchesDimension
0.04 lbWeight
7.4We rank the products based on several factors, like features, price, customer reviews, and so on.
Rating: Good
Price: $$
Save 41% + FreeShipping
Visit Store » Amazon.com ( 4.68 / 5 )
Features
- Great Lash Washable Very Black Mascara - Our fan-favorite mascara features a lash-doubling formula that conditions while it thickens and glides on to build great-looking lashes with volume and definition. Pack of 2
- Build Volume and Definition - Features a lash-building volumizing mascara brush that makes it easy to get a full-lash look. Ophthalmologist and hypoallergenic tested, suitable for contact lens wearers
- Maybelline Is The Eye Expert - Whatever your signature eye look, whether natural or dramatic, Maybelline helps create looks that draw eyes with an array of pencil and liquid eyeliners, highly pigmented eyeshadows, iconic mascara and eyebrow makeup
- Maybelline Has What You Need - Create any look with foundation, BB cream, concealer and highlighter for the perfect canvas, eye shadow, brow pencil, mascara and eyeliner for any eye look and lip products, from matte lipstick to au natural lip gloss
- Remove Maybelline Makeup With Micellar Water - Use Garnier Micellar Water as a gentle makeup remover at night, and as a facial cleanser in the morning to prep skin for Maybelline makeup
19
Dootdott Mascara For Older Women 60 Plus
DOOTDOTTBrand
7.2We rank the products based on several factors, like features, price, customer reviews, and so on.
Rating: Good
Price: $
FreeShipping
Visit Store » luhuamengcheng ( 3.88 / 5 )
Features
- BEST MASCARA FOR OLDER WOMEN - Mascara for women with gray hair can re-energize sparse lashes. The eyelash mascara is made to lengthen, volumize and separate the shorter, finer eyelashes that mature women often experience after 50, 60.
- NATURAL, HYPOSENSITIVITY - Best mascara for older women has hypoallergenic ingredients, it has a neutral PH value, which is more caring for the delicate skin around the eyes, and is safe and friendly to sensitive eyes and contact lens wearers.
- SUITABLE FOR ANY SKIN TONE - Soft black complements all skin tones. Its light and goes on smooth without clumps, keeps your eyes and lashes comfortable and natural all day and night. tain a lot of paste at a time, avoiding clumping and flies legs.
- SLIM BRUSH HEAD FOR THINNING LASHES - The silicone brush head has a tapered design, and the ultra-fine bristles help apply hard-to-reach lashes without clumping or sticking your lashes. The slender brush head will not stain a lot of paste at a time, avoiding clumping and flies legs.
- LONG-LASTING WATERPROOF - This black mascara volume length set is waterproof, really long-lasting, and stays gorgeously long and thick, even through rain, tears, and sweat. Easy to apply and easy to remove with a oil base remover, doesnt smudge during the day.
20
Laura Geller New York Kajal Longwear Mascara
LAURA GELLER NEW YORKBrand
7.0We rank the products based on several factors, like features, price, customer reviews, and so on.
Rating: Fair
Price: $$$
Save 11% + FreeShipping
Visit Store » Laura Geller New York ( 4.55 / 5 )
Features
- LAURA GELLER KAJAL LONGWEAR MASCARA - This long-wearing mascara formula does it all and never quits, even on a marathon day. Inspired by Laura Geller's iconic Kajal Longwear Eyeliner, it's crafted with rich black pigments for incredible lash definition.
- LENGTHENS AND CURLS EVERY LASH - It's a triple threat! This long-wearing mascara works to lengthen, volumize and define lashes for an incredibly bold finish and intense color pigments
- EYELASH EXTENSIONS WITH THIS INNOVATIVE BRUSH - The specially molded brush grabs and grips every last lash for seriously long lashes.
- FORMULATED WITH NOURISHING INGREDIENTS - It's blended with Synthetic Beeswax and Caranuba Wax for sky-high volume, plus Pea Protein Peptides and Shea Butter help to condition and nourish lashes
- HOW TO APPLY - Starting at the base of your lashes, sweep the brush up and through to the tips, coating each lash.